技能详情（站内镜像，无评论）
许可证：MIT-0
MIT-0 ·免费使用、修改和重新分发。无需归因。
版本：v1.0.0
统计：⭐ 0 · 459 · 0 current installs · 0 all-time installs
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🛡 VirusTotal ：良性 · OpenClaw ：良性
Package：1kalin/afrexai-cac-optimizer
安全扫描（ClawHub）
- VirusTotal ：良性
- OpenClaw ：良性
OpenClaw 评估
This is an instruction-only CAC analysis/benchmarking guide that is internally consistent with its stated purpose and does not request unexpected credentials, installs, or system access.
目的
The name/description (CAC calculation, benchmarking, reduction playbook) matches the SKILL.md content. There are no unrelated requirements (no env vars, binaries, or config paths) that would be incoherent for this purpose.
说明范围
The SKILL.md contains frameworks, formulas, templates, and output formats for CAC analysis. It does not instruct the agent to read system files, access unrelated credentials, or transmit data to external endpoints; it expects the agent or user to supply financial/CRM data as input.
安装机制
No install spec or code files are included (instruction-only), so nothing will be written to disk or fetched at install time.
证书
No environment variables, credentials, or config paths are requested. The computations described legitimately require internal business data (revenue, spend, headcount) but the skill does not request access to those systems itself.
持久
always is false and the skill is user-invocable with normal autonomous invocation allowed. That default autonomy is not combined with other red flags here.
综合结论
This instruction pack is coherent and benign: it provides formulas, benchmarks, and playbooks but does not include code or request credentials. Before using it, be mindful that accurate CAC calculations require sensitive financial and CRM data — only provide the minimum necessary data to the agent, use least-privilege connectors when granting access to accounting/CRM systems, and verify any external links or commercial offers in the README bef…
安装（复制给龙虾 AI）
将下方整段复制到龙虾中文库对话中，由龙虾按 SKILL.md 完成安装。
请把本段交给龙虾中文库（龙虾 AI）执行：为本机安装 OpenClaw 技能「CAC Optimizer」。简介：Calculates and benchmarks true customer acquisition cost by channel and cohort,…。
请 fetch 以下地址读取 SKILL.md 并按文档完成安装：https://raw.githubusercontent.com/openclaw/skills/refs/heads/main/skills/1kalin/afrexai-cac-optimizer/SKILL.md
（来源：yingzhi8.cn 技能库）SKILL.md
# Customer Acquisition Cost (CAC) Optimizer
Analyze, benchmark, and reduce your customer acquisition cost across every channel.
## What This Does
- Calculates true CAC (fully loaded — not just ad spend)
- Breaks down CAC by channel, segment, and cohort
- Benchmarks against industry standards
- Identifies the cheapest acquisition paths
- Models payback period and LTV:CAC ratio
- Generates a CAC reduction roadmap
## How to Use
Tell your agent:
- "Calculate our CAC for last quarter"
- "Break down acquisition cost by channel"
- "What's our LTV:CAC ratio?"
- "Build a plan to cut CAC by 30%"
## CAC Calculation Framework
### True CAC Formula (Fully Loaded)
```
CAC = (Sales Costs + Marketing Costs + Overhead Allocation) / New Customers Acquired
Include:
- Ad spend (paid search, social, display)
- Content production costs
- Sales team comp (base + commission + benefits)
- Marketing team comp
- Tools & software (CRM, analytics, ad platforms)
- Agency/contractor fees
- Event/sponsorship costs
- Allocated overhead (office, IT, management time)
Exclude:
- Customer success / retention costs (that's your retention CAC)
- Product development
- General admin not tied to acquisition
```
### CAC by Channel
| Channel | Typical B2B SaaS CAC | Typical B2C CAC | Payback Period |
|---------|---------------------|-----------------|----------------|
| Organic Search (SEO) | $200-$500 | $15-$50 | 6-12 months |
| Content Marketing | $300-$800 | $20-$80 | 8-14 months |
| Paid Search (Google) | $500-$2,000 | $30-$150 | 3-8 months |
| Paid Social (LinkedIn) | $800-$3,000 | $40-$200 | 4-10 months |
| Paid Social (Meta) | $300-$1,500 | $10-$80 | 2-6 months |
| Email / Nurture | $100-$400 | $5-$30 | 1-4 months |
| Referral Program | $150-$600 | $10-$50 | 1-3 months |
| Partner / Channel | $400-$1,200 | N/A | 3-6 months |
| Outbound Sales | $2,000-$8,000 | N/A | 6-18 months |
| Events / Conferences | $1,500-$5,000 | N/A | 6-12 months |
### Industry Benchmarks (2026)
| Industry | Median CAC | Good | Great | LTV:CAC Target |
|----------|-----------|------|-------|----------------|
| B2B SaaS (SMB) | $1,200 | <$800 | <$400 | 3:1+ |
| B2B SaaS (Mid-Market) | $5,500 | <$4,000 | <$2,500 | 3:1+ |
| B2B SaaS (Enterprise) | $15,000 | <$12,000 | <$8,000 | 5:1+ |
| Ecommerce (DTC) | $45 | <$30 | <$15 | 3:1+ |
| Fintech | $3,500 | <$2,500 | <$1,500 | 4:1+ |
| Healthcare SaaS | $6,000 | <$4,500 | <$3,000 | 4:1+ |
| Professional Services | $2,000 | <$1,500 | <$800 | 5:1+ |
| Construction Tech | $4,000 | <$3,000 | <$2,000 | 4:1+ |
### LTV:CAC Health Check
| Ratio | Status | Action |
|-------|--------|--------|
| <1:1 | 🔴 Burning cash | Stop spending. Fix product-market fit or pricing. |
| 1:1 - 2:1 | 🟡 Unsustainable | Optimize channels. Cut worst performers. |
| 3:1 | 🟢 Healthy | Standard target. Keep optimizing. |
| 4:1 - 5:1 | 🟢 Strong | Consider investing more in growth. |
| >5:1 | 🔵 Under-investing | You're leaving growth on the table. Spend more. |
### Payback Period
```
Payback Period (months) = CAC / (Monthly Revenue per Customer × Gross Margin %)
Target by stage:
- Seed/Series A: <18 months
- Series B+: <12 months
- Profitable company: <6 months
```
## CAC Reduction Playbook
### Quick Wins (30 days)
1. **Kill underperforming channels** — Bottom 20% of channels by CAC efficiency → pause immediately
2. **Tighten ICP targeting** — Narrow ad audiences to best-fit segments (often cuts CAC 20-40%)
3. **Optimize landing pages** — A/B test headlines, CTAs, form length (10-30% conversion lift)
4. **Activate referral program** — Existing customers are your cheapest channel ($150-$600 vs $2K+ outbound)
5. **Fix lead scoring** — Sales time on bad leads = wasted CAC. Score ruthlessly.
### Medium-Term (90 days)
6. **Build content moat** — SEO compounds. Every ranking page reduces future CAC
7. **Automate nurture sequences** — Drip campaigns convert leads without sales time
8. **Partner channel deals** — Revenue share with complementary products
9. **Product-led growth hooks** — Free tier, trials, freemium → organic conversion
10. **Retargeting optimization** — 70% cheaper than cold acquisition
### Strategic (6+ months)
11. **Brand building** — Strong brand = lower CAC across every channel
12. **Community** — User communities generate organic referrals
13. **Product virality** — Built-in sharing, team invites, network effects
## Cohort Analysis Template
```
For each acquisition cohort (monthly):
- Cohort size (new customers)
- Total acquisition spend
- CAC per customer
- Month 1 revenue
- Month 3 cumulative revenue
- Month 6 cumulative revenue
- Month 12 cumulative revenue
- LTV at 12 months
- LTV:CAC at 12 months
- Payback month achieved (Y/N, which month)
- Retention rate at 12 months
Flag: Any cohort where LTV:CAC < 2:1 at 12 months
```
## Output Format
Present results as:
1. **CAC Summary** — Overall CAC, trend (up/down), LTV:CAC ratio
2. **Channel Breakdown** — Table ranked by efficiency (best CAC first)
3. **Benchmark Comparison** — How you stack up vs industry
4. **Top 3 Reduction Opportunities** — Specific, actionable, with estimated impact
5. **90-Day Roadmap** — Prioritized actions with expected CAC reduction %
---
*Built by [AfrexAI](https://afrexai-cto.github.io/context-packs/) — AI context packs for business operations ($47/pack)*
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